The group's campaign is likely to mean that White House supporters keep the upper hand on the airwaves. PhRMA's participation is key, because the group has promised to kick in as much as $150 million for advertising and grassroots activity to help pass the president's plan. But the new group could provoke complaints from the left. The debut ad is mean to shore up support among the conservative House Blue Dog Democrats, and to target swing senators. So it's airing in Alaska, Arkansas, Colorado, Indiana, Louisiana, Maine, Montana, Nebraska, Nevada, North Dakota, South Dakota and Virginia. The first buy is expected to run for two weeks, with a weekly spend of around $3 million.
The first ad is called, 'Mean for You,' as in, 'What Reforms Means for You.' The 30-second script, with a soothing male narrator: 'What DOES health insurance reform mean for you?
Just bear in mind the operative words: MEAN FOR YOU
© Janet Crain
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1 comment:
Guess who subject Is? hint the producer in the bureaucrat food chain.
This is one of the best post I have read in a long time. Savior it my subjects:)
http://www.goingjohngalt.org/blog/2009/08/03/sovereign-default/
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